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Google wins over the love of publishers

Google wins over the love of publishers

In today's publishing world, it is inevitable that publishers will have a relationship with various platforms. Google is one of the biggest platform-providers - and their model has just become a lot more complementary. Digiday explores Google's journey to find a...

How predictable is the media industry?

How predictable is the media industry?

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed. The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much...

Making your digital subscription strategy a success

Making your digital subscription strategy a success

On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions. This is exactly what Amedia did with their three stage plan. Amedia, Norway’s...

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