Delivering multiple titles to subscribers
The IHS Defence titles are delivered through web viewer and apps to defence specialists around the globe. The include the flagship title Janes’ Defence Weekly, with must-read news on all defence strategy and hardware.
The key requirement for IHS was to be able to deliver subscribers only the titles they were entitled to see through one app or interface. By working closely with IHS’s subscription house we are able to achieve just that – helping the sales team upsell new titles as well as products and services to existing subscribers.