A responsive make-over for this popular trade magazine

For 20 years, Installer has been the must-read magazine for plumbing, heating and renewables professionals, and prides itself on providing the latest news, product and training information to the industry.

The magazine has had a page-turner edition in Newsstand since 2013, but it was becoming increasingly apparent that the reading experience was difficult for the growing mobile audience. The team were also aware that their readers would want to check out articles on-the-go, so a mobile-responsive app was essential.

The new Installer app goes above and beyond a simple magazine app. Readers have the choice of viewing the monthly magazine in page-replica or mobile-responsive HTML format, and the app now includes personalised streams where installers can select their own topics and interests: from underfloor heating and water treatment to showers, renewables or general business advice.

The app has also had a navigational overhaul and now features sleek sidebars, responsive covers and HTML contents pages, as well as upgraded search functionality.

We wanted to create a digital version of our magazine that wasn’t just easier for the users to read on smart devices, but also allowed them to access just the content they wanted from each issue. This new version of the Installer Reader app delivers that – and more.

Mark McGettigan

Editor, Installer

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