Video steals the show

Video steals the show

Publishers are prioritising video as an immersive format to capture (and hold) the attention of their audiences. The ease of embedding video into communication tools, such as apps, means that the investment of video pays off exponentially. Video as an emerging format...
Apps and Analytics

Apps and Analytics

Many publishers make their content available via an app. While this is a great way to reach an audience, it’s important not to overlook the importance of analytics tools when it comes to keeping audiences engaged. What are analytics? Tools such as Google Analytics and...