Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total...
Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing. Editor Christian Broughton stands firmly by the motto for online publishing that says: “I’ve seen a news brand that I love dearly find a great...
One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy. The FT has adopted this approach to boost audience engagement with their content. It...
Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with...
“China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment.” – Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China...
What are the three most critical challenges facing…
