Mob app / 5 min read

Benefits of a mobile app for small businesses?

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By Graham / January 13, 2021

Businesses of all sizes across all sectors are beginning to see how successful apps can be and what an excellent tool it is. These businesses see especially the benefits of a hybrid app development.

More and more small businesses see that using an effective mobile strategy involves more than just a mobile-friendly website. You might have noticed that many small businesses you interact with have their own dedicated mobile app – be it the coffee shop on the corner or the fitness studio where you’re a member.

The COVID-19 pandemic has dramatically transformed business life, with many having to find new and inventive ways to interact with their customers. 

... businesses are having to adapt, with many rethinking their payment strategy to not only prioritise the health and safety of staff, but their customers too. Minimising the presence of germ-ridden cash, while reducing the number of touchpoints at the point of sale – such as PIN pads – will ultimately help prevent the spread of COVID-19. 

According to an article in The Guardian from 31 August 2019 referring to research from RescueTime, people spend an average of three hours and 15 minutes on their phone daily! Shocked? This is your opportunity.

A mobile app is an extension of your brand and therefore is a chance for you to remain true to branding while being able to explore how it can be presented on a completely different digital platform; perhaps in a completely new and innovative way. It can also be thought of as a new advertising platform for the business, that can say whatever you want it to for your brand to get more exposure and therefore, awareness. 

So, if you’re a small business, what benefits does a mobile app bring and what are the tools?

Improved Customer Engagement

The relationship between most businesses and customers is usually one that ends after that initial single purchase or usage. With an app, your customers will be more engaged with you and this relationship can increase the chances of that single experience turning into multiple purchases. It also encourages long-term engagement between business and customers.

Scalability

Mobile app development provides businesses with the opportunity to reach new audiences, often using resources and assets they already own or have access to.

Increased Sales Capacity

Creating a mobile app means that regular and new customers can visit your business, never needing to visit your store or website. Using apps, businesses are also able to offer discounts and other promotional offers to encourage purchases and make payment more convenient. Push notifications and in-app messages can be targeted specifically for certain events giving more platforms to sell.

Gain a Competitive Edge

By building an app for your business, you create an extra platform for reaching customers that is protected from your competitors. Whereas platforms such as Google and Facebook can be infiltrated by the competition, your app is the “walled garden” you can use to communicate openly with customers.

Having a mobile app for your business was once just a luxury but is now an affordable tool that yields very high returns on investments. If you have decided to make that investment for your business, contact us to help you design an app that will be valuable to you and your customers.

Page Lizard builds apps you want. We’ve created award-winning apps opening new channels for communications, content and engagement. DIY or outsource? Read more here

Image by Nattanan Kanchanaprat from Pixabay

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