white-label app / 8 min read

Use a white-label app or build one from scratch?

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By Josh / July 07, 2021

Communication with your customers, especially in print, is becoming a luxury, with huge postal prices and ever-increasing print and production costs. Many businesses are now looking for effective alternatives to provide content to their customers (and attract new ones) and engage their audiences.

If you, as a business owner, face this problem, you’ll probably first check out how you can engage your audience and what’s available. Apps have been growing in popularity (see How do you engage your audience?) and have proven to provide customers with the best possible experience. Apps automate many routine tasks and enable new possibilities hence the customer engagement increases.

With that newfound knowledge, you decide that you want a mobile app. You’ll research if there are any DIY solutions on the market (after all that’s why you’re a business owner, right?). You’ll then find that you have three options …

DIY solution

DIY means that you want a customised solution where you’re starting from scratch to meet the exact specifications of your business. But be aware, most people don’t realise how much goes on behind the scenes of a mobile app. When you build an app from scratch there are hundreds of parts which needs to be considered …

– You want to own and control the app and it’s critical to the business
– You are in total control

– Requires a hefty capital budget year-on-year
– Maintenance and support never go away
– You’ll have to keep a development team for as long as you have the app

Outsourcing company to build your app

– You can negotiate a fixed cost and time
– You can go to tender and take references
– If they have experience building apps like the one you want you will benefit from their expertise

– It takes a long time to find the outfit that is right for you and you may make several false starts
– If they don’t offer a maintenance and support contract you are left with a problem how to maintain you app
– It’s hard to be sure that the work done for you is up to standard and will stand the test of time. Even good organisations rush jobs at times

But why do you want to reinvent the wheel, make mistakes that others have already made and mastered?

White-label app / Licence an app from a platform

What is a white-label app? You’ve probably heard of a white-label product where a product is being produced by a company without branding and another company uses that product. All that other company has to do is to put their own brand on that product and sell it as their own. You can make your own pasta with eggs, flour, water and salt or use a white-label product!

And this is the same with a white-label app (you just need to add your own content).

If you work in a sector where companies have similar business models (like publishing, accountancy, law, or HR), it’s likely there will be software houses who have ready-built platform solutions. These will offer out-of-the-box solutions in return for a licence fee.

Benefits of white label apps over custom apps (see also ‘Why modular apps make sense’ and ‘DIY or outsource when building an app?’)

If you are a business that buys a white-label app, there are several advantages

-          a fully functional app in your own name/brand without development

-          cost-efficiency

-          quick to market (it can be produced in days)

-          minimise risk – WYSIWYG (What You See Is What You Get)

-          no maintenance problems

-          always up-to-date

Successful white-label apps at Page Lizard

We at Page Lizard are continuously looking for ways to improve things using technology. As such, we’ve built many apps that we’re proud of, and if you are interested, here is a link to a few of our recent achievements we’d like to share with you.

With our unique developed platform (no coding required) you can DIY your app in days. You can choose from a wide range of templates and use hundreds of modules (plugins) from our library to add to your app in seconds. 

If you don’t like a module, just click and replace it with another one. Easy. And we have a real-time preview function that updates instantly as you make changes in the content.

Affordable bespoke apps

We have spent ten years constantly developing and refining our app-building platform. The latest version, Reptile, enables us to build a custom app five-times cheaper than the equivalent app built through a development agency.

We have built a set of robust modules to cover everything a typical enterprise app needs. Power your business with an affordable bespoke app.

What is different about us

Our new modular app platform is the most efficient way yet to build and support apps. Imagine the business app of your dreams and we assemble it quickly from our existing component library.  

Automated builds ensure consistency of code with maintenance, upgrades and support included for a fixed fee. 

From our expert mobile UX designers to the technical team who can integrate the app into your network, we provide a dedicated team to support you all the way.

Host apps on the iOS and Android platforms, marketing tools included

We offer an affordable solution having spend years building these components, testing and bug-fixing them. We save you more money in maintenance because we only need to support and upgrade the one component – which just happens to be shared across all apps. And we’re frequently updating or/and implementing new technology.

What happens if you want something we have never built before? We will tell you from the get-go that it is bespoke development which you will have to pay for and cost it out.

We will also assess if it is something we can sensibly build and put into our maintenance programme. We don’t want a load of one-time components kicking around the workshop. If we cannot see a way to easily add it to the product range we may decline up front.

It’s one reason why we say we don’t just build any app. We are unlikely to build a gambling app – I am sure there are dev houses that are specialists in those.

But give us any spec that has content, communications, something to read, engage, learn, watch, listen or action and it’s likely we have a module for that.

App building platform with 100’s of templates – we’re Page Lizard, we’re making smarter connections.


Photo by Elle Hughes on Unsplash

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