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15x reasons why print publishing never works out the way that you want

by Daisy Ware-Jarrett | Oct 6, 2017 | Blog, Comment, News

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences. UK beauty magazine Glamour announced that it too has adopted a...

Why harnessing mobile is the next big opportunity for business

by Graham Duffill | Sep 20, 2017 | Blog, Comment, Membership

“Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done,” a report published by Deloitte says. The enterprise app is a massive missing opportunity to transform...

Crossing the bridge to online publishing

by Marion Telsnig | May 18, 2017 | Blog, Comment, Technology

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing. Editor Christian Broughton stands firmly by the motto for online publishing that says: “I’ve seen a news brand that I love dearly find a great...

A study of reader engagement

by Marion Telsnig | Apr 26, 2017 | Blog, Comment, News

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with...

China sets the digital trend

by Marion Telsnig | Apr 24, 2017 | Blog, Comment, Technology

“China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment.” – Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China...

The FT – an example of quality journalism

by Marion Telsnig | Apr 19, 2017 | Blog, Comment

Let’s consider FT’s quality value based on truth, transparency, and trust… The MediaBriefing recently wrote an article discussing the Financial Times’ approach to quality for their sustainable future. Their focus points surround the...