A study of reader engagement

A study of reader engagement

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with...
China sets the digital trend

China sets the digital trend

“China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment.” –¬†Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China...