Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences. UK beauty magazine Glamour announced that it too has adopted a...
“Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done,” a report published by Deloitte says. The enterprise app is a massive missing opportunity to transform...
Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing. Editor Christian Broughton stands firmly by the motto for online publishing that says: “I’ve seen a news brand that I love dearly find a great...
Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with...
“China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment.” – Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China...
Let’s consider FT’s quality value based on truth, transparency, and trust… The MediaBriefing recently wrote an article discussing the Financial Times’ approach to quality for their sustainable future. Their focus points surround the...
What are the top challenges facing membership organisations?
