In my previous blog I wrote about three commercial options available to you for building an app: DIY: outsource the build; or licence an app from a platform. In this blog I’m discussing the third option: built platform solutions where you license an app and...
In a mobile-first world publishing has been reshaped and continues to evolve. Mobile is the platform of choice for content distribution, with its high engagement rates. So, in order to compete effectively in an industry that is mobile-focused, you’ll need to...
A recent survey conducted by Copyright Clearance Centre (CCC) and Ixxus revealed that although publishers are aware that the industry is going through a digital transformation, there is fear and concern on how to effectively embrace this journey. The in-depth study...
After a year and a half of testing, Google has started to roll out their ‘mobile-first indexing’ of the web. This means that websites will now be ranked on whether they are responsive, based on their mobile version – including yours! Page...
Publishers are prioritising video as an immersive format to capture (and hold) the attention of their audiences. The ease of embedding video into communication tools, such as apps, means that the investment of video pays off exponentially. Video as an emerging format...
According to the Postnord (European 2017 E-commerce report) 90% of the UK population between the ages of 15 – 79 shop online, that’s nearly 46 million people. The United Kingdom is considered to be the country with the most highly-developed e-commerce...
