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15x reasons why print publishing never works out the way that you want

by Daisy Ware-Jarrett | Oct 6, 2017 | Blog, Comment, News

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences. UK beauty magazine Glamour announced that it too has adopted a...

Facebook revenue boosts thanks to mobile advertising

by Joanna Swan | Jul 28, 2017 | Blog, News, Social Media

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total...

The Financial Times uses online communities and comments to boost audience engagement

by Joanna Swan | May 11, 2017 | Blog, News, Uncategorized

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy. The FT has adopted this approach to boost audience engagement with their content. It...

A study of reader engagement

by Candice Land | Apr 26, 2017 | Blog, Comment, News

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with...

Publishers see hike in their subscriptions

by Joanna Swan | Mar 28, 2017 | Blog, News, Subscription

Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures. Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months...

Apple refreshes subscription program in app store overhaul

by Esther Kezia Harding | Sep 7, 2016 | Blog, General, News

Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event. Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see...