Publishers are prioritising video as an immersive format to capture (and hold) the attention of their audiences. The ease of embedding video into communication tools, such as apps, means that the investment of video pays off exponentially. Video as an emerging format...
Apple’s App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your...
Jo Swan casts a critical eye over the newly-overhauled Metro app. One of the UK’s most circulated newspapers, The Metro, have recently undertaken an app upgrade to support its morning and evening editions. How does the new app measure up, and does the translation from...
As someone who both works in digital publishing and has a degree in photography, it has always interested me to see how big names in the creative industry are transitioning from print to digital. To this day I am yet to use a good photographic publishing app, and...
Net-A-Porter’s weekly digital magazine The Edit has launched a new shoppable app. It has already made the Top 10 Best List in the app store, but how does it hold up to Page Lizard’s digital scrutiny? For what is supposed to be a bite-sized weekly magazine,...
The Long + Short is a digital-first publication by Nesta, the UK’s innovation foundation. Its content is clever and engaging, but does it do enough to make up for a frustrating reading experience? The app has been designed so that the HTML is edited once, and...
