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Home » Social Media

Digital breakthrough with Media Experience Apps

Digital breakthrough with Media Experience Apps

by Daisy Ware-Jarrett | Apr 3, 2019 | Blog, Content, News, Showcase - apps, Social Media, Technology

In a mobile-first world publishing has been reshaped and continues to evolve. Mobile is the platform of choice for content distribution, with its high engagement rates. So, in order to compete effectively in an industry that is mobile-focused, you’ll need to...
Facebook revenue boosts thanks to mobile advertising

Facebook revenue boosts thanks to mobile advertising

by Daisy Ware-Jarrett | Jul 28, 2017 | Blog, News, Social Media

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total...
How predictable is the media industry?

How predictable is the media industry?

by Graham Duffill | Mar 13, 2017 | Blog, Comment, Social Media, Subscription, Technology

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs – and they can not be tamed. The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not...
Publishers and social media – a match made for digital revenue

Publishers and social media – a match made for digital revenue

by Marion Telsnig | Feb 16, 2017 | Blog, General, Social Media, Technology, Uncategorized

With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution. Print ad revenues have fallen for...
Content sharing – the compromise of publishers

Content sharing – the compromise of publishers

by Marion Telsnig | Jan 26, 2017 | Blog, Social Media, Technology

Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy – and their own pockets satisfied. “Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday...
Axios shares how they will be approaching content: concise and relevant

Axios shares how they will be approaching content: concise and relevant

by Marion Telsnig | Jan 10, 2017 | Blog, Comment, Social Media

Axios is a newly-founded media company that offers alternative solutions for digital content. The company that will launch next week was founded by the co-founder of Politico, Jim VandeHei, and his colleague Rob Schwartz. The founder, Jim VandeHei, announced last year...
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