In a mobile-first world publishing has been reshaped and continues to evolve. Mobile is the platform of choice for content distribution, with its high engagement rates. So, in order to compete effectively in an industry that is mobile-focused, you’ll need to...
Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total...
Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs – and they can not be tamed. The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not...
With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution. Print ad revenues have fallen for...
Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy – and their own pockets satisfied. “Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday...
Axios is a newly-founded media company that offers alternative solutions for digital content. The company that will launch next week was founded by the co-founder of Politico, Jim VandeHei, and his colleague Rob Schwartz. The founder, Jim VandeHei, announced last year...
