by Joanna Swan | Jul 28, 2017 | Blog, News, Social Media
Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total...
by Candice Land | Mar 13, 2017 | Blog, Comment, Social Media, Subscription, Technology
Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs – and they can not be tamed. The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not...
by Candice Land | Feb 16, 2017 | Blog, General, Social Media, Technology, Uncategorized
With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution. Print ad revenues have fallen for...
by Candice Land | Jan 26, 2017 | Blog, Social Media, Technology
Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy – and their own pockets satisfied. “Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday...
by Candice Land | Jan 10, 2017 | Blog, Comment, Social Media
Axios is a newly-founded media company that offers alternative solutions for digital content. The company that will launch next week was founded by the co-founder of Politico, Jim VandeHei, and his colleague Rob Schwartz. The founder, Jim VandeHei, announced last year...
by Joanna Swan | Jan 5, 2017 | Blog, Comment, Social Media, Technology
It’s that time of year again when forecasts are made for where the publishing and tech media trends are heading in 2017. So, here’s a round-up of predictions from the top commentators. But first our pick of the favourite based on what we consider to be the five...
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