Apps and Analytics

Apps and Analytics

Many publishers make their content available via an app. While this is a great way to reach an audience, it’s important not to overlook the importance of analytics tools when it comes to keeping audiences engaged. What are analytics? Tools such as Google Analytics and...
China sets the digital trend

China sets the digital trend

“China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment.” – Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China...