The Chartered Institute of Library and Information Professionals (CILIP) have recently overhauled their membership app, offering a richer reading experience for its members.
The app is now a hub for CILIP content, from local libary news to its monthly membership magazine, CILIP Update.
Members have the option of viewing the edition in mobile-responsive HTML or in page-replica format. It is important to CILIP to keep the look and feel of the print magazine, and our [styling service] ensures that all the articles are designed to be responsive without compromising on CILIP’s branding.
The app has also had a navigational overhaul and now features sleek sidebars, responsive covers and HTML contents pages, as well as upgraded search functionality.
CILIP recognised that its members have wide-ranging interests and experiences in the library and information world, and will often read through for news and features that are relevant to them.
To make it easier to get straight to more relevant content, the app now features a number of topic streams which readers can add to their homepage. These sit below the most recent issue of Update, allowing members to personalise their experience with CILIP content.
Topics range from industry news to archives, ebooks and conferences, catering for the preferences of all CILIP readers.
The app also includes a ‘Journals’ section – a range of newsletters and updates from CILIP’s member networks.
In order to give non-members a taste of the content in the app, there is now an Open access stream in the app which can be seen by anyone who downloads the app.
CILIP’s Senior Reporter Rob Green said, “We felt it was important for people to be able to see some of what we do, and hopefully it is another way for CILIP to reach out to potential new members”.
Since launching the app with us in February 2014, more than 2,000 members have signed up.
“CILIP have used the digital edition to reach their free student members, saving on print and postage costs,” said Graham Duffill, Page Lizard’s CEO. “We hope that these innovations will help CILIP enhance engagement with their valued members.”
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