The Pharmaceutical Journal (PJ) has launched their new mobile app with Page Lizard, making their content interactive and responsive for all their members.
PJ has been read by professionals in the Pharmacy sector for over 170 years, and is not only recognised as one of the oldest professional journals in the world, but also the most respected and well-known in its field.
The transition from the print replica has many benefits that PJ soon recognised. It wouldn’t only completely change the way the journal is read for better, it also PJ would benefit its members and their brand. This is one of the key features to the new app as it allows users to customise the articles they see all in a easy and friendly navigation.
The mobile app Flipboard also introduced topic-based content within its app and as a result it gives “users more control over how their news is presented.”
As users can now browse content through selected topics from the side bar, the app increases productivity as users can now select what they want to read more easily, and therefore have a more enjoyable reading experience.
PJ articles are feed into the app from a RSS feed and is automatically updated, so users are always up-to-date with the latest that PJ has on offer in topics such as News & Analysis, Comment and Features.
The new app also features a new design which is user-friendly and responsive, so navigating around the app is easy and engaging, including responsive content pages and search functionality.
“Delivering the latest content to our members and personal subscribers has always been at the core of what we do. Page Lizard fits perfectly with our digital first publishing strategy. Their ability to provide us with an app that works seamlessly across mobile and tablet devices and be available through iOS, Android and Kindle, was vital for our users.
We have worked with Page Lizard for four years since the version of our app launched. During this time we have been impressed by their willingness to help, understand and work alongside us to deliver content to our members.
As a result we have an app that matches our vision and delivers the content of an authoritative and much cherished 175-year-old brand for today’s content consumer.”
PJ Marketing team
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