case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances.

Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data easier, providing a rich source of information that can augment what we learn from conventional clinical trials.

Danone Nutricia Research, has opened a digital data collection lab in Singapore to pioneer research and innovation in early life nutrition following a successful pilot study which detected the cause of increases of eczema in Asian babies.

Danone is developing digital tools that capture and analyze parenting data and advise parents and healthcare professionals.

Their findings have demonstrated that 91% of adults have their mobile device within arm’s reach 24/7, and 52% of smart phone users gather health-related information on their phones.

A fourth industrial revolution

Dr. Katrien Van Laere, vice president of research & innovation for early life nutrition at Danone Nutricia Research, describes our current era as the fourth industrial revolution.

“Although I have been in research for over 20 years, I find it very exciting to now be in the fourth industrial revolution,” Dr. Van Laere said. “I am passionate about combining what we know in the life sciences with the possibilities that digitalization brings.”

A combination of data, devices, machine learning and artificial intelligence have boosted pioneering research and innovative insights into early life nutrition – a niche market with a focused audience. The challenge is to communicate this gathered knowledge to a digitally-advanced audience.

Free e-guide Print vs. Digital

Collecting data through apps

Any business which relies on interactions with a defined audience – like a membership organisaition or professional body – can use similar digital tools to learn more about their audience.

One easy opportunity for most businesses is to use the content and professional communications – at which most are already expert – and combine this with in-depth data collection and other digital tools.

Unfortunately, the traditional communication habits of membership organisations means that the audience misses the message and become disengaged, and valuable data goes unnoticed.

There are many problems faced by membership organisations in the digital age, but they are not permanent.

In fact, attracting new (younger) members in an interactive and engaging way has never been easier if a digital strategy is put into place to help keep the organisation up to date with digital developments.

Read our latest case study on RAeS and their challenges to enrol new members.

Page Lizard was asked by The Royal Aeronautical Society (RAeS) to create a mobile solution to successfully engage engineering students and graduates. RAeS found the engagement and involvement of young members’ was not at a level that they had hoped. The key initiative was to provide an app that would allow RAeS to communicate directly with the younger audience through their smartphones.

Read how we helped reinvent the dedicated microsite and more.

Read RAES case study

Page Lizard takes pride in delivering these membership digital strategies to help membership organisations experience breakthrough in communication and engagement.

Reach out to your audience in a way that suits their lifestyle and habits by adopting a mobile-first approach to your content distribution. Feel free to contact us if you want to discuss how this strategy can work for your organisation.

 

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Image source: pixabay

Topics: digital publishingpersonalised datamember engagement

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