The NY Times published its report this week, “Journalism that stands apart“, that shows the digital journey of the publisher so far, and its plans for the future to stay on top in the industry.
The report, that was released this week, has provoked a wave of reflection on Journalism as it is today. The year-long project was created by seven journalists, who have stated how “the way we work must change” to produce “journalism that stands apart.”
Digiday has delved into the crux of what the report says and, in turn, what the report means for the future of journalism.
Digiday reveals a number of interpretations, in summary:
- The Times needs to adapt to accommodate readers as they hold the power
- Despite being an iconic subscription business in media, it needs to grow substantially beyond their current subscription revenue
- It needs to use initiatives to wring more value out of its expensive newsroom
- They need to increase their employee skills level to a standard of expertise, and
- A new measurement of the value of pageviews for online news is needed
But lastly, and most importantly, The Times acknowledged that print and digital have their own unique set of needs and skills requirements. This fits in with our ABCs at Page Lizard, and highlights our belief that journalism, technology, and the readers’ platform need to align to produce a product that best suits the needs of the readers, whilst showing off quality content in an adaptable digital medium.
When you combine the skills of journalism with the change of technology and distribution, you can produce excellent content using effective and practical systems that best accommodate the needs of readers on different platforms, which makes the product you are offering desirable and successful.
In the words of Lucia Moses from Digiday:
“Last year, the Times created a print hub to consolidate functions of the daily print production process. But the way the newsroom is organized, important beats are spread out across desks, diluting the impact of their work. The report called for the hub to become more autonomous, to help the print product be the best it can be and free the digital side to make progress.”
“After years of mashing up print and digital, a number of news organizations have evolved to the point where they realize that each has its distinct needs and skill requirements.”
How does this highlight the need for digital progress?
By keeping the quality and matching the high expectation of skilled journalism, and distributing it on a platform that practically reaches the masses, such as mobile devices, an innovation is birthed that broadens the opportunities for storytelling and news.
The NY Times daily briefings are a perfect example of a contemporary medium that has created a large, loyal audience amongst both groups of subscribers and non-subscribers. In effect, the daily briefing is a digital manifestation of a daily newspaper. The Times have taken advantage of the technology available, and mirrored the patterns of the reader’s lives, adapting to their rhythm.
This is the kind of innovation that media and publishing needs!
There is constant room for progress, and the acceleration of its digital influence that journalism has is welcomed by the industry. The process is a creative one and our written content is wasted unless shared with our readers in a medium that suits their lifestyles – fast, mobile, innovative and efficient.