This morning as I browsed the daily tech and publishing news, I spotted an Apple Watch post.

I ventured onto the devices website to explore it’s designs and functions, immediately adoring the concept and after a few minutes of browsing I have to admit, they had me sold.

Later that afternoon I left my desk to grab a quick bite to eat and found myself thinking about the watch and Apple’s world. I wondered how many steps I had taken? Did I burn any calories on the way to lunch? Making my way back to my desk I decided to venture onto their site one more time to gather more information about what was to be my first smart watch purchase.

Looking through the different apps I settled on watching their fitness app video, purely because this would be one of big sells for me.

This is when they lost me. Doubt started to creep in, and here is why:

1. Realising I needed to keep my phone with me in order to use it’s GPS and other functions started to feel a little uncomfortable. I wasn’t sure I wanted to have to keep my phone with me on a run; it’s my time to escape.

2. What if someone emailed me or work decided to call while I was enjoying a beautiful view at the end of a bike ride? This would TOTALLY ruin the experience.

3. One benefit of the watch is being able to sync it with apps on your phone. But all it made me ask was, would I ever be without an Apple device in my face again? I already have my laptop and Apple TV to deal with and I don’t even really want those. 

4. The thought of having to plug my laptop, phone and now a watch in to charge at night made me feel very stressed. I mean… All those cables… 

5. I’m 99% sure that my brain would melt if I got this watch. Would I ever think for myself again? Would I just Google everything? 

6. I actually value the classic timepiece. These watches won’t last forever. 

7. It’s not even waterproof! Seriously… That’s a huge problem for any athlete. 

8. Using a simple formula, Apple would know where I was and what I was doing all the time. With GPS and Apple Pay, they would be able to see where I am and what I am spending on. With that data they become truly powerful and it’s absolutely terrifying.

9. I realised I don’t need to spend £400 on a watch to eat healthy and exercise regularly.

Because of the above reasons, instead of feeling good about the product I slowly felt totally overwhelmed and trapped by the whole idea. I managed to separate my consumer self away from the real me, step back and realise how much of a terrible idea it was.

As a result it has spurred me in the total opposite direction. I already go for runs without my phone and don’t take it to the dinner table. Why would I buy a watch that will never leave me to truly enjoy the company of the people I am with or the run I am on?

Sure, elements of it are beneficial, but sadly for us (the everyday consumer) it will eat into our lives and slowly control them. Collecting our data, eating our brains and giving us screens far to small to read an email on anyway…


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