Renowned artist Jeff Koons take his work into the virtual world as his first digital sculpture “Lady Bug” appears in Garage Magazine.
American artist Jeff Koons is used to surprising and innovating. Perhaps his most prestigious sculpture ‘Balloon Dog‘ sold in 2013 for $58.4 million, making it the most expensive piece of art sold at auction by a living artist. Like most pop-artists his work doesn’t just sit on the walls of the rich-and-famous, it transcends from multi-million sculptures to album covers. His latest work is a first for him, as he ventures from gigantic, gallery-dwelling art to digital.
Garage magazine is the lucky living space for his sculpture “Lady Bug”; art-lovers who buy the fall/winter 2014 issue can download the magazine’s app and use the latest augmented reality technology to scan Koons’ pages and see the virtual sculpture appear before their eyes.
We would LOVE to be able to show a video of the sculpture in action, but you can be sure that when one of the most famous artists in the world is involved all sorts of copyright is involved. All we can suggest is getting a copy yourself and trying it out.
We’re looking forward to seeing how artists like Koons going digital and working with magazines will inspire others to combine art, augmented reality and digital publishing to push the possibilities.
Cover photo ©Garage Magazine