In a mobile-first world publishing has been reshaped and continues to evolve.

Mobile is the platform of choice for content distribution, with its high engagement rates. So, in order to compete effectively in an industry that is mobile-focused, you’ll need to update your content distribution strategy to meet the demands of your digital audience.

The Page Lizard Media Experience (MX) app is your perfect solution for digital content.

Advantages of creating an app

According to StatCounter, internet traffic on mobile devices first exceeded desktop almost two years ago. This was a huge wake up call for the business world to prioritise content for mobile devices.

Publishers were no exception.  With mobile as the leading digital platform, apps have become the main portal for communication.

Digital publishing through apps offers the following advantages:
  • Instant content distribution on a global scale
  • Less pressure on production and on-going publishing costs
  • An introduction of future revenue channels through advertising and ecommerce
  • Massive opportunities to collect data and insights on your audience
  • Easy integration of social media platforms for further brand awareness and engagement

The convenience and habitual behaviour associated with apps has changed audience behaviour, with apps representing the majority of digital media consumption now (comScore).
Another study by Flurry, an analytics blog, shows that 92% of time spent on mobile is spent on mobile apps.

This consumer insight strongly suggests that a ‘mobile-first’ approach is no longer exclusive to technology-focused businesses. If you want your organisation to be on the threshold of mobile innovation, we have an easy solution. The best part? No technological experience is required yourself.

Request a free consultation

Media Experience Apps

Page Lizard offers an easy solution for your mobile content distribution – whether it be articles, magazines, blogs, newsletters or training manuals.

The new Media Experience platform (MX) offers bespoke apps within a reasonable budget, providing a platform to publish your content into IOS and Android apps.

With complete flexibility in functionality, your needs can be tailored using our ready-built framework and components.  The platform has already been tried and (successfully) tested by some of the biggest membership and publishing companies.

The MX platform allows for your app to be designed exactly how you want it, with all of the functions you need, at a great cost.

Maximise your content’s impact

Content is at the heart of most professional networks and membership organisations. Communications, engagement articles, best practice, technical documentation, learning and development – at Page Lizard we cover all types of content. Including video, audio and animation.

We would love the opportunity to explain how we can place you at the head of the pack, when it comes to developing your very own digital experience.

 

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Image source: pixabay

Topics: mobile appmobile publishingdigital tools

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