Discover, in just one hour, how the publishing and media industry can propel itself to financial riches and re-invent the glory days.
Media Reinvented, Page Lizard’s winter party on February 28, is having a pretty good crack at bringing you three inspirational stories of media reinvention which could collectively contain the seeds:
Chief Marketing Officer, Time Inc. UK
Growing through self-disruption: How Time Inc. UK is reaching new markets
“The convergence of content and commerce is in its infancy”, says Michel. But Time Inc. UK, plans to be at the forefront by expanding some of its 50 plus brands into adjacent markets.
Michel will be talking about Time’s pioneering work opening its Marie Claire branded beauty store Fabled in Tottenham Court Road, and The Knitting Network, a knitting pattern and yarn shop powered by Woman’s Weekly. Read more
Publisher, Magazines, Royal Society of Chemistry
Chemistry World’s journey from membership to ’subscribership’
Adam will be telling the remarkable story of how The Royal Society of Chemistry turned an inward-facing membership publication into a successful consumer brand to capitalize on the world-wide traffic to the flagship title.
Adam will be talking about Chemistry World’s journey from membership to ’subscribership’. Read more
The business of the influencer: How new media personalities are winning the advertising dollars
We all know they are out there, with followers in their millions and commanding huge fees from brands to drop their names into blogs and posts. But how seriously should we take the phenomenon of the ‘influencers’?
For the first time, exclusively, Los Angeles-based YouTube star Camden Scott will be talking about the world of influencers, how they work, their relationship with their followers and the brands who pay for exposure and endorsement.
And the speakers are only the au d’oeuvres, because the main meal is the audience, the drinks and the networking.
The event is FREE, but by invitation-only to all Page Lizard clients and all content owners – publishers, editors, recognized brands, businesses, membership and professional bodies – for whom the creation and distribution of content is key to their business. (Sorry, but no suppliers, consultants or agents).
It will be hosted in the impressive headquarters of law firm Taylor Wessing, just off Fleet Street, with its stunning views over the city skyline.
Invites are very limited to this small and private event, but do let us know if you would like to come or request an invitation here.
Tuesday, February 28
5.30pm – 7pm with drinks until 9pm
Taylor Wessing, 5 New Street Square, EC4A 3TW