Digital Media Strategies takes place from Monday 7th – Thursday 10th March 2016.

It brings together a global audience of leaders from all aspects of digital media – news and magazines to agencies and publishers.

There are a vast range of topics on the agenda for all interests, so we’ve handpicked some must-attend sessions for anyone in digital publishing.

We’ll be there on the 7th and 8th – tweet @EstherKeziaH to say hi or hunt her down with a cup of tea (milk, no sugar, dark-ish).

7th March

9.10 – 9.45 Keynote – Infusing a product mindset into a content business
Julia Beizer, Director of Product, The Washington Post
This one will be particularly valuable for anyone involved in legacy publishing. Productising content in the digital world can be very hit-and-miss, and there’s no doubt The Washington Post have plenty of lessons to take away.

9.45 – 10.20 Keynote – How to develop a multi-platform and distributed content strategy
Denise Law, Community Editor, The Economist
The Economist have done some amazing work in digital publishing over the past few years, and are generally recognised as one of the innovators who are successfully monetising online. Expect insights about their use of social and third-party distribution too.

11.10 – 11.45 Keynote
How to reinvent your brand for today’s media landscape
Hayley Romer, VP & Publisher, The Atlantic
With a focus on growing the audience for both print and digital products, this is definitely one for those looking out for new opportunities for their publications.

11.45 – 12.15 Keynote – The future of mobile with Google AMP
Nick Harthan,
Global Product Partnerships, Google
Find out what’s happening with publishing and Google’s Accelerated Mobile Pages (AMP) project straight from the horse’s mouth. 

14.00 – 14.35 Keynote
How to leverage and grow a multiplatform business
Neil Robinson, Digital Director, Time Inc UK
Aah…the question we all want to know the answer to…how can publishers keep making money? No doubt Time Inc will have some valuable insights about monetising new and existing platforms.

14.35 – 15.10 Keynote
How to take advantage of a trusted context to build up new revenue streams
Diane Young,
Co-Founder & Managing Director, The Drum
Diane touched on The Drum’s diverse income streams in her talk for Page Lizard last month, so we’ll be there to hear more about how they are using awards, recommendations and more to enhance their revenue.

15.40 – 16.15 Keynote
How to reinvent a magazine around a multiplatform business strategy
Judith Secombe, Group Publishing Director, Hearst Made
Victoria White, Commercial Content Director, Hearst Magazines UK
With a focus on the commercial and content side of magazine reinvention, we highly recommend this for anyone wanting a case study on how it’s done.

8th March

11.10 – 11.45 Keynote
How do you launch a newspaper site in 2016?
Jeff Moriarty, Chief Digital & Product Officer, Johnston Press
This talk is given by the publisher controversially buying the i newspaper from The Independent. He promises insight into the decisions behind the purchase, as well as plans for their new digital product.

14.30 – 15.05 Keynote
Expanding the power of our brands beyond content
Francois-Régis Coumau, Group Managing Director, Immediate Media Co
This is an essential talk for any publishers interested in ecommerce, as Immediate looks to discuss its specialist platforms and the digital strategies behind them.

15.40 – 16.15 Analysis
From old media to start ups: What does a good media business model look like
Nic Newman, Editor & Lead Author, Reuters Institute
Ad blocking, virtual reality and digital revenues are promised in this talk which will also make some predictions about the future for media (we love predictions!)

9th March

9.10 – 9.45 Fireside chat
How to implement a sustainable operating model
David Pemsel, CEO, Guardian Media Group
Despite the Guardian leading the charge with a heavy-handed digital strategy, they have struggled with the revenue side. We’re hoping for some candid insights into how they plan to tackle the next chapter and really capitalise on their digital growth.

9.45 – 10.20 Keynote
What’s the future and value of content at the intersection with technology and distribution
Bruce Daisley, VP Europe, Twitter
We can sometimes get bogged down with the big announcements from Silicon Valley, but instead Bruce will be talking about the small changes that often make a bigger difference to content distribution than we realise.

12.20 – 13.00 Keynote
A view from the gaming industry and what publishers can learn
Jo Twist, CEO, UKIE
What can publishers learn from gaming? These two industries have been thrown together rather a lot lately, so it will be interesting to see the outcome from this latest match.

14.00 – 14.50  Panel Discussion
Strategies to tackle ad blocking
Steve Chester, Director of data & industry programmes, IAB UK
Piers North,
Strategy Director, Trinity Mirror
Stefan Betzold, MD Digital, Bild
Margaret Davies, 
VP, Global Account Management, EMEA Media, Brightcove
This is going to be one of the hot topics at the conference this year, and understandably so. Traditional publishers and new media groups alike are concerned about its impact, so this discussion will be a good opportunity to work out what to do about it.

14.50 – 15.35 Keynote
Paid and non-paid content – how to integrate both strategies across different brands
Chris Duncan, Chief Marketing Officer, News UK
Revenue again…but this time it’ll be exploring what the impact has been of removing a paywall! It will come back to that question about the value of audience growth, but will be interesting nonetheless.


There you have it! Our selection of don’t-miss keynotes and discussions at Digital Media Strategies this week for anyone in digital publishing.

Follow #DMS16 on Twitter for live updates from the conference, or talk to Esther (@EstherKeziaH) if you’re planning on attending.

 

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