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How does a mobile app work

How does a mobile app work

You're probably using 'apps' several times a day - but what are they? App is an abbreviation of the word "application". Applications are a piece of software that can be downloaded on your computer, mobile or tablet to perform a task. Mobile apps are programmes that...

How to build a mobile app in 12 easy steps

How to build a mobile app in 12 easy steps

You’ve had that lightbulb moment, a great idea for an app you want to make, but you're not sure how to make it happen. You're not the only one. The truth is there are a lot of people out there who have had ideas around creating their own apps. The real difficulty is...

Five UX Design Best Practices in 2020

Five UX Design Best Practices in 2020

One of the most frequent questions our clients ask is “What is good UX?” and “How can I improve my UX design? Bad user experience (UX) design is something that everyone can spot. When you stumble upon a poorly designed product, it's immediately obvious that something...

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Mastering the art of analytics

Mastering the art of analytics

Although the origins of analytics are founded in mathematics and statistics, mastering analytics is an art. The modern publishing world is experiencing a data revolution as organisations begin to better understand and harness the power of analytics. What do analytics...

Video steals the show

Video steals the show

Publishers are prioritising video as an immersive format to capture (and hold) the attention of their audiences. The ease of embedding video into communication tools, such as apps, means that the investment of video pays off exponentially. Video as an emerging format...

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