Vlogging took off shortly after YouTube became a household site. A hybrid of video and blogging, thousands of vloggers post regular videos; from gaming vloggers to beauty and comedy. Some have achieved immense fame, so much so that they are now releasing books.

I found this an unusual idea, why not release a series of vlog’s telling their story instead of writing a book? Why take these internet celebrities away form their natural habitat and onto paper? It seems a backwards way to do things to me given our digitalised world.

(ABOVE) Metro recently dubbed vlogger Alfie Deyes ‘the most famous celebrity you’ve never heard of

Alfie Deyes (@PointlessBlog) is just one of the many vloggers who have recently released a hard copy book. So why are digital/online celebs going offline?

My first thought was that perhaps digital still has stigma attached to it, and in releasing hard-copy books, these vloggers are somehow cementing their celebrity status in the ‘real world’. They are not eager to move away from the virtual world, but think that it’s not enough to be purely digital.

The stigma of digital

These are some of the most common negative associations people still have with digital publishing and digital media in general:

Credibility – Anyone can upload a video into YouTube, whereas it takes money, time, the right contacts and a good reputation to get a book in Waterstones.

Quality content  There is little to no filtering online. Due to accessibility, everyone can make and publish what they like (to a certain extent), meaning it can be hard to sift through and find the good content.

Faddishness – With the advent of viral, most people assume that popular content online is a fad: its popularity is short lived and doesn’t withstand the test of time.

Just because people have these negative stigmas doesn’t make them true.

In my opinion, digital is the way forward. Society’s views need to catch up with technology, and the stigmas must be forgotten to realise digital has changed everything, so much so that the rule books need to be re-written. This whole topic came about because vloggers are publishing books, an idea I find confusing and a perfect example of what I’m trying to say. These are online celebrities that are going down the same route as offline celebrities by publishing books and having book signings/meet and greets, when what they really need are a new set of rules. They should shake things up a bit and stick to their digital guns to develop a new kind of celebrity.

Embrace the pure digital

Vloggers may be a convenient example, but these new ideas and rule books need to be created for everything digital. Making digital the best it can be is impossible to achieve if every sector opts to follow the rules of it’s pre-digital sister.

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