What publishers and membership organisations can learn from each other
But first we will feed your mind with some stimulating debate on the subject: Building Communities: what publishers and membership organisations can learn from each other.
We have a spectacular line-up of experts, including:
- Patrick Fuller, formerly Group Director of Haymarket Consumer Media, who will explain how Haymarket invested in award-winning communities, such as PistonHeads, alongside its long-established specialist brands. He will reflect on the necessity of a modern media strategy for organisations, corporates and brands, for whom content is a now key part of their audience engagement.
- James Roberts, from The Royal College of General Practitioners is one of the new breed of membership experience managers. He will summarise the latest thinking in building cohesive audiences for professional bodies and also look at the task facing media organisations who see themselves as the new curators of communities.
- Peter Abraham, formerly Exec VP Econsultancy.com, has bridged digital transformation across traditional media, businesses and brands. He will summarise the key changes in the relationship between content creators – media and professional bodies- and their audiences in a multi-channel world.
After a quick-fire and stimulating debate, including lots of audience participation, we’ll be holding a drinks reception on the terrace with plenty of opportunities for networking, debating or relaxing!
Terrace party from 19.00
5 New Street Square,
Please fill out the form at the bottom of this page.
This event is free for magazine editors, publishers, digital strategists and all those working within membership organisations. Places are strictly limited so please sign-up now using the form below. Only those on the confirmed guest list will be able to access the building due to security.
RSVP / register for our summer party
Founder weareCrank, previously Exec VP Econsultancy.comEconsultancy.com helped global organisations deliver digital transformation within their marketing and ecommerce functions, including Sony, John Lewis, DuPont and 3M. Following its sale to Centaur earlier this year he has been advising businesses on their e-commerce performance.
Membership Experience Manager, The Royal College of General PractitionersJames is one of a small number of ’new wave’ experience managers looking, amongst other things, at the emotional ties that bind members to their professional bodies.
Digital Media Strategy ConsultantUntil the start of this year Patrick was Group Director of Haymarket Consumer Media, responsible for award -winning brands such as What Car? and Stuff. He led Haymarket’s acquisition of the thriving community, PistonHeads, which attracts more than four million unique users a month and an incredible 9000 posts a day. A former editor, Patrick now advises brand and media clients on their content strategies, including how to build engaged, loyal, communities.